Mulberry Lane Social Influence

Mulberry Lane Social Influence: Where your brand meets its next big wave! With 15 years of expertise, Erica shines in retail and restaurant marketing, crafting custom influencer strategies that make your business the talk of the town. Dive into a world where every campaign is a masterpiece, tailored just for you.

I’m passionate about building brand affinity. I have over 10 years experience strategizing innovative digital experiences for small startups to the world’s biggest brands. My specialty is in Influencer Marketing - helping brands identify those influential social stars whose values and content uniquely align with your brand, which in turn, helps your brand reach a wider audience of trusting like-minded consumers immune to brand messaging.
On a fun side note, I’ve been published in PR News Influencer Marketing Guidebook, and appeared on WCVB’s nightly news program, Chronicle as an influencer marketing expert.