New Heritage Brand

New Heritage is more than just a clothing brand; it's a testament to cultural legacy, creativity, and resilience. Born from the visionary minds of my late aunt and uncle, Rodney and Belinda, New Heritage first emerged as a beacon of positivity and representation in the vibrant 90s fashion scene. With Rodney's background as a graphic artist and Belinda's passion for fashion, they carved out a niche that celebrated black culture and identity.

From its humble beginnings in Mondawmin Mall to gracing the screens of iconic 90s shows like Fresh Prince of Belair and A Different World, New Heritage left an indelible mark on both the fashion world and popular culture. Despite facing challenges and setbacks, including the loss of my job shortly after relaunching the brand, I remained steadfast in my commitment to preserving my family's legacy.

Today, New Heritage continues to honor the past while embracing the future. Our collection of 90s-inspired streetwear pays homage to the era's iconic styles while infusing modern elements for a contemporary twist. With each design, we strive to evoke nostalgia, celebrate diversity, and empower individuals to express themselves boldly. As we look ahead, New Heritage stands as a testament to the enduring power of creativity, resilience, and the bonds of family.